 |
If the world of beverages turned on sales numbers alone, it’s likely that little attention would be paid to the relaxation drink category. But sometimes, it takes more than sales to truly build momentum. Particularly when launching a new category, it’s important to get people talking – particularly when the product can make a tacit promise that it will fulfill a much-needed function.
Purchase Print Copies
Download Issue in PDF Format
|
 |
From Iced Teas to Energy Shots, take a look at the BevNET.com New Beverage Guide for a record of the beverage products introduced in 2009. From dox to bot the Guide will show you who to contact to start stocking up. We’ve included nearly over 150 brands. With so much movement in so many new categories, isn’t it great to be able to track them all in one place?
|
 |
Stung by fleeting entrepreneurial beverage brands, several clever distributors have applied their industry know-how to creating distinctive brands that can’t suddenly get sucked into the Red or Blue systems. They represent an emerging trend: beverage brands built by those who have supported others for decades.
Purchase Print Copies
Download Issue in PDF Format
|
 |
INSURRECTION IS MOUNTING in the beverage cooler. The once meek and mild low-calorie health beverages, until recently relegated to the odd-ball health-nut niche, have grown rebellious. Premium bottled teas, lightly sweetened sodas, and electrolyte-enhanced waters are staking a larger claim to shelf space as a healthful alternative to sugar laden drinks. Consumers are reaching for them more as they look for beverages with… less.
Purchase Print Copies
Download Issue in PDF Format
|
 |
Usually, when you hear “Can it!” it’s not a good thing. But it looks like some ready-to-drink iced tea companies are taking the order to a literal extreme, and they consider it a positive development, as well.
Purchase Print Copies
Download Issue in PDF Format
|