About Beverage Spectrum

Since its launch in 2004, Beverage Spectrum has become a key resource for beverage retailers across the U.S. Today’s beverage industry is driven by ideas, and Beverage Spectrum is an important tool for more than 20,000 retailers and distributors to understand those ideas as they choose what products to put on their shelves. Beverage Spectrum is written by the same experts who publish
BevNET.com and
BevNET Innovation magazine (The Beverage Professional’s Guide to Product Development and Marketing).
Through its presence in print and online, Beverage Spectrum uses news and feature articles to inform readers about current and developing trends and news in the beverage industry. Our goal is to be unmatched as the repository for knowledge, commerce and communication within the beverage retailing community.
Key Members:
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Barry Nathanson
Publisher
A 25-year publishing executive, Barry Nathanson has worked as publisher and group publisher in a myriad of markets including cosmetics and fragrance, consumer electronics, food and beverage marketing, non-foods merchandising and convenience store retailing. A graduate of Boston University, Barry has spent the last 13 years in the beverage retailing arena, and his experience has allowed him to serve as a resource to marketers, retailers and distributors, who recognize that his expertise and relationships, as well as his enthusiasm, lend him a unique perspective on their marketplace.
Email: bnathanson@bevspectrum.com Tel:
212-647-0501
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Jeffrey Klineman
Editor
Award-winning journalist Jeffrey Klineman has written for numerous
publications, including Boston Magazine, Self, George, the
Chronicle of Philanthropy and the Boston Globe Sunday Magazine. He is a
contributing writer to Commonwealth and Razor magazines and worked
previously as a courts and general assignment reporter for the Lawrence
Eagle-Tribune. A graduate of Yale University and Columbia University’s
Graduate School of Journalism, Jeffrey is also a partner in the Internet
media company Snoutsinyourtown.com.
Email: jklineman@bevnet.com
Tel: 617-715-9678
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John McKenna
Associate Publisher
John McKenna has written and consulted extensively in the area of
foods and beverages. Before joining BevNET to write Energy Drinks 2003,
John authored a report on Functional Foods and Beverages and worked as a
reporter for FDC Reports covering dietary supplements. John is a
graduate of Tufts University.
Email: jmckenna@bevnet.com
Tel: 617-715-9677
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Adam Stern
Production Manager
Email: astern@bevnet.com Tel: 617-715-9679
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John Craven
Editorial Director/President
As founder and President of
BevNET, John Craven is a widely-recognized authority on the beverage
industry. He serves as the Editor-in-chief of BevNET.com and the
Editorial Director of Beverage Spectrum Magazine, overseeing their
day-to-day operations. In addition, John is the founder of
Prezza Technologies, a leading
software developer that specializes in
survey software and data
collection applications. John is a graduate of Boston College with a BS
in Marketing and Computer Science.
Email: craven@bevnet.com Tel:
617-715-9630
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Jack Craven
Chairman
Jack Craven is a senior publishing executive with an excellent track record of growing publishing operations. He recently worked with American Media, Inc. where he served as the Executive Vice President / Chief Financial Officer. Prior to joining AMI, he was Executive Vice President and Chief Financial Officer of Time Inc.’s Retail Marketing and Sales organization. He also served as Deputy Director of Strategic Planning at Time Inc. Mr. Craven’s experience also includes directing the world-wide operations of Jobson Publishing, where he served as Senior Vice President Operations and Chief Financial Officer. Mr. Craven was the Senior Vice President and Chief Financial Officer for Lear’s and McCall’s publishing companies. He is the former Chairman of the New York State Society of CPAs Publishing & Printing Committee, and a member of the American Institute of Certified Public Accountants. Mr. Craven has been licensed as a CPA since 1974.
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