• BAWLS endures; BevNET Live adds Pepsi web guru • BevNET Live: Social Marketing Panel Added • BAWLS to continue operating • Reed's may buy Jones; school beverage calories drop • Reed's, Jones announce possible merger • Drink calories in schools drop 88 percent • SupplyExpo March 12-14 in Anaheim • FDA warns beverage firms; Expo West show planner
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At one quarter the size of typical energy drinks and promising a better boost with fewer calories, energy shots are fast becoming one of the most profitable uses of space available to retailers. According to at least one beverage executive, by the end of the next year, energy shots could be a $500 million business.
America’s gasoline may increase soft drink prices.
A retailer's guide to school beverage guidelines.
Fizzling Out? Not Yet, Say Juice Marketers
Cadbury severs Dr Pepper, Blue Moon's high honors.
Beverages' center of gravity has shifted at trade shows
Corona, Nutrisoda, Eco-Luxury Vodka and a giant moose
Miller's low-cal beer, and Bawls' take on root beer
A UPenn freshman unites charity and bottled water.
Are Expo West exhibitors really are the "good guys?"
The bottled water is on top, and plans to stay there.
Energy shots aim for big profits.