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McCormick bottles eco-luxury
McCormick’s eco-luxury brand 360 Vodka is pioneering an innovative and eco-friendly approach to distilling and packaging spirits. Its new advertising campaign reflects McCormick’s concern for environmental sustainability, while not compromising high luxury and design. The “Blend In. Stand Out” campaign’s visual style is based on the concept of “blending in” to the environment to minimize one’s eco-footprint, and “standing out” from the ordinary. The campaign will consist of three ads featuring female figures that have effectively blended in to their natural settings. Images from the “Blend In. Stand Out” campaign can be seen at www.vodka360.com.
McCormick Distilling was recently named a member of the Environmental Protection Agency’s Green Power Partnership and has pledged to replace a portion of its electricity consumption with green power to reduce the environmental impact associated with conventional electricity use.
“Get Some A”
Albeit 147 years-old, Iron City Brewing Co. still has a few new tricks up its sleeve. The Pittsburgh-based brewery is launching a new campaign to remind Pittsburghers to “Get Some A” – its Augustiner brand of lager. The campaign encourages consumers to upgrade their choice in beer to Augustiner. Pittsburghers can learn more about promotions by visiting a new web site, www.GetSomeA.com.
In addition to the new Augustiner campaign, Iron City has also launched a new corporate Web site, www.ironcitybrewingcompany.com, which showcases the brewery’s core brands (Iron City Premium Lager, IC Light and Augustiner) and chronicles the brewery’s history.
Each of the brewery’s core brands have also undergone significant redesigns in labeling and case packaging.