• NACS declares that shots are not beverages • InBev completes acquisition of Anheuser-Busch • Go Fast Jet Pack; Q3 reports • Dr Pepper Snapple Group reveals new designs, SKUs • PBG's Muscle Milk pickup a message to Pepsi? • Q3 roundup and presidential tea • Cott, Jones report growing financial losses in Q3 • Pepsi Bottling Group to distribute Muscle Milk
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As the energy drink explosion rolls into its second decade, the game is changing and the stakes are higher. The products have moved from edgy curiosity to lifestyle necessity. Nevertheless, there are still plenty of people wondering what Red Bull or Monster taste like, or trying to determine the difference between Gatorade and Rockstar.
John Bello brings experience and a big check to Adina.
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