July August 2007

You’ve hooked the customers with health benefits, now keep reeling them in.

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Is Gatorade Losing its Charge?

FEATURE

Is Gatorade Losing its Charge?

Age might end up grounding the lightning bolt

What

BEVSCAPE

What's Happening Across Beverages

Dale Earnhardt Jr.’s defection from longtime family racing team...

The Moving Man Reflects

PUBLISHER'S TOAST

The Moving Man Reflects

I moved into a new office space two weeks ago. Nothing earth shattering there.

Promotion Parade

PROMOTION PARADE

Promotion Parade

All-American beauty Jennifer Aniston has begun an endorsement program with Glaceau’s Smartwater.

Tuning in to Teas

THE FIRST DROP

Tuning in to Teas

Having grown up in the iced tea belt Down South, there have always been...

Tea’s Advantages Keep Brewing

GERRY'S INSIGHTS

Tea’s Advantages Keep Brewing

In an engaging recent book, writer Tom Standage sought to tell...





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