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March 2007 > Bevscape
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Bevscape

By BevNET staff

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EXECUTIVE MOVES

New Sun Nutrition has named Maigread Eichten as Chief Operating Officer.

Kevin Self has joined Miller Brewing as Senior Vice President of Strategy and Planning.

Steven C. Anderson has been named President & CEO of the National Council of Chain Drug Stores (NACDS).

Global Spirits & Wine, Inc. appointed John Walter to the post of Director of International Corporate Affairs. Thomas W. Lance has joined the Boston Beer Company as Vice President of Operations.

The Cott Corporation has appointed Thomas J. (TJ) Aruffo as Chief Information and Shared Services Officer.

Sidney Frank Importing made three major staffing changes: Stuart Moselman has been named Chief Operating Officer, Matthew Frank has been named Corporate Vice President – Strategic Planning and Thomas Bruno, Jr. has been named Executive Vice President – Sales.

The National Beer Wholesalers Association (NBWA) named Jesse McCollum as Director, Congressional Affairs.

Soyuz Victan USA hired David Stringfellow as divisional VP of sales for the central region.

DRINKABLE YOGURT SALES ARE MULTIPLYING (but not really)

Drinkable Yogurt is taking off around the world – but it’s still a bit behind when it comes to the U.S., according to AC Nielsen polling.

In a recently-released report, “What’s Hot Around the Globe,” the company noted that while drinkable yogurt grew nearly 20 percent worldwide, in the U.S., the growth rate was much slower from mid 2005 to 2006 – just five percent. While that kind of growth is nothing to sneer at, it’s not a bonanza, either.

What’s hanging for retailers are questions about the U.S. market – will it continue to adopt this major global beverage trend, or has yogurt burned itself out? Here’s a clue: Americans also ignored a global dairy boom, while continuing to pump up two other fast-growing categories – bottled water and sports drinks.

Of course, maybe if they’re not drinking it, maybe U.S. consumers will pick up another yogurt trend being championed by Gruppo Danone. A new line of European beauty products, Essensis, touts yogurt as its chief ingredient. Way to push the functional drink envelope, guys – right out of the bottle.

 

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